Ten Years of Behavioural Science in the (Australian) Wild


From: Thursday September 14, 2023, 5:30 pm

To: Thursday September 14, 2023, 7:00 pm

The last decade has seen a surge in interest from practitioners, policy makers and organisations across sectors in applying behavioural science to address important real-world challenges from obesity to climate change to financial wellbeing.

Australia was a global leader in this movement, with the NSW Government launching one of the first applied behavioural insights units in the world in 2012.

Today hundreds of similar units operate within governments, regulators, not for profits and private organisations around the world. This period has seen a range of high profile success stories, but also a number of challenges and controversies.

In this talk, William will share observations and personal experiences of the growth of applied behavioural science in Australia over the last decade. Drawing on career examples from his work in establishing and leading two award winning behavioural science units, he will discuss successes, challenges and future opportunities for the application of behavioural science to real world challenges in Australia.

The talk will emphasise the importance of creating new collaboration models between researchers and organisations to help us better scale the science, and meet the field’s potential to positively impact on important societal challenges.


Join us from 5:30pm for refreshments and discussion

The talk will commence at 6pm, followed by a period to ask questions.

William Mailer

William Mailer leads the Commonwealth Bank of Australia’s (CBA) Behavioural Science Centre of Excellence. This multi-disciplinary unit of economists, psychologists and data scientists works across CBA’s business lines to improve financial wellbeing and climate action outcomes for millions of Australians. The CBA team partners with leading research groups and practitioners around the world to produce impactful research and develop new innovations in partnerships, products and services.

Prior to joining CBA, Will established and led the PwC Behavioural Economics team. Will has over 20 years of consulting experience, and a MSc in Behavioural Economics from the Centre for Decision Research and Experimental Economics (CeDEx) in Nottingham, UK.

This event is presented in partnership with the Tasmanian Behavioural Lab at the University of Tasmania.


Refreshments from 5:30pm

Lecture commences 6:00pm

Following the lecture, there will be an opportunity for questions and discussion.


COBE Seminar Room, Level 6, Vodafone Building

40-44 Bathurst Street , Hobart TAS 7000

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